Overview

This project explores how a single message can adapt across multiple forms of media. I designed a bold and colorful graphic poster aimed at inspiring voter participation in the 2024 presidential election.

The original design was then translated into a variety of formats to fit different platforms and viewing experiences, including:

• Billboards for large-scale public visibility

• Vinyl and stickers for tangible, take-home engagement

• Social media graphics optimized for digital sharing across platforms

This campaign highlights my ability to create a strong, adaptable visual identity that maintains its impact across both physical and digital media, while using vibrant design to energize and engage viewers.